![]() ![]() The first Sponsored Songs campaign will begin mid June and last 90 days. Much of the value to the advertiser is that their message continues to spread along with the track as it is shared virally from directly fan to fan and via P2P. Merges the brand's message into the digital cover art and songs are tracked as they are passed from fan to fan. When a fan initiates a download, patent pending technology… ![]() The downloads, which the company confirmed to Hypebot will be in the MP3 and M4A formats, will be offered to fans on a set of branded landing pages. ReverbNation will pay participating musicians $.50 per free download with each track incorporating a small section of branded messaging within the digital cover art displayed every time the song is played. New revenue streams that leverage the artist as a brand,” Michaelĭoernberg, CEO of ReverbNation said in a statement. With reduced emphasis on music sales, the music business must develop “Traditionally the music business has been synonymous with the recordīusiness where the lion’s share of revenue came from selling music.
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